THE REPRESENTATIVE

Louisa Clement 

In conjunction with his exhibition at the gallery, CASSINA PROJECTS is excited to launch Casa Pedregal, an Online Viewing Room dedicated to new lenticular works by Yves Scherer.

 

In this celebrated series of work, Scherer employs strategies of appropriation, 3D software and state of the art lens technology to create a visual product that expands the traditional boundaries and aesthetics of fine art. Blending the tropes and digital imagery used by the advertisement industry with the poetic notions attached to classic European painting, he developed a unique visual language in which he now presents his story. It’s a narrative that takes established figures, places and histories and plaits them with personal moments from the artist’s own life into a fictitious Gesamtkunstwerk. 

 

In Casa Pedregal Online Viewing Room Scherer dives deeper into his interest in the celebrity universe and his fascination for Mexican culture - the architecture of Luis Barragan in specific. Ignited during a visit to Casa Pedregal in Mexico City in 2015, and an exhibition held thereafter, the aesthetics and formal strategies of Barragan have since become a recurring trope in Scherer’s installations and exhibitions. Driven by an emotional state of existence, Barragan’s vision challenges the archetypical view of modernism and its fundament of functionalism, conceiving pure colorful structures where raw and natural materials make up his volumes. Straight lines and edges are smoothened by the interplay of universal elements like water, colors and light.

 

Scanned from different architectural publications, the features characteristic to his architecture now feature prominently in the lenticular works presented here. They act as a background and juxtaposition for a second set of images, which are taken from a recent Phaidon publication by fashion photographer Mario Sorrenti. This book, which is comprised of a series of images depicting young Kate Moss, dates back to the time when the two - photographer and subject – were in a romantic relationship. Intimate black and white shots capture the famous model in very personal and private situations. "We were just boyfriend and girlfriend taking picture’s", Sorrenti stated in a recent Vogue interview about the book.

 

Combining these two sets of images, Scherer’s lenticular works conjure up a pictorial reality where the artists personal experiences and dreams at the sites of Barragan’s architecture interweave with the life and lived realities of others. The result is a mesmerizing visual experience, a collective fantasy that unfolds in our minds as the pictures emerge, blend and fade before our eyes. 

Yves Scherer, How to disappear in Americ
Yves Scherer Anyone's Ghost, 2020 Lentic

Yves Scherer
One more sleep, 2020
Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame
160 x 120 x 10 cm | 63 x 47.25 x 4 in

Yves Scherer
Anyone’s Ghost , 2020
Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame
160 x 120 x 10 cm | 63 x 47.25 x 4 in

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Modernist masterpiece: Casa Pedregal by Luis Barragán

Yves Scherer 13 Beaches, 2020 Lenticular

Yves Scherer
13 Beaches, 2020
Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame
160 x 120 x 10 cm | 63 x 47.25 x 4 in

Yves Scherer, Lust for life, 2020 Lentic

Yves Scherer
Lust for Life, 2020
Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame
160 x 120 x 10 cm | 63 x 47.25 x 4 in

'The act of appropriation is a characteristic of contemporary art produced after the 1950s, arising as a continuation of the Duchampian philosophy of the ready-made. Scherer insists that his use of appropriation is not directly related to thinking of the ready-made but an attempt to use pre-existing forms and organize them in such a way as to construct alternative new sceneries to contrast with those that already prevail. Such a posture resonates with contemporary art’s veneration of post-production, a practice in which the artist incorporates past work produced by third parties in the construction of one’s own work.'
 

 

(From “Inside the cover: Yves Scherer” by Abaseh Mirvali, published in CURA Magazine Issue 24, 2017)

                                                                                             Download the full text

Yves Scherer, Apocalypse now, 2020, Lent

Yves Scherer
Apocalypse Now, 2020
Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame
160 x 120 x 10 cm | 63 x 47.25 x 4 in

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"My house is my refuge, an emotional piece of architecture, not a cold piece of convenience." - Luis Barragán

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On view in the exhibition

BY YOUR SIDE

Yves Scherer

Untitled (Autumn), 2020

Acrylic Glass, inkjet print, lenticular foil and KT-board in artist frame

182 x 150 x 15 cm | 78.75 x 59 x 6 in

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Yves Scherer (*1987, Switzerland) lives and works in New York City. 

He holds an MA in Sculpture from the Royal College of Art London. His work has been presented in galleries and institutions internationally, such as the ICA London, Kunsthalle Basel, Swiss Institute NY, Kunstverein Wiesen and Basement Roma. Most recently his sculptural work has been subject to a survey exhibition at Kunsthaus Grenchen. He’s the recipient of a Swiss Art Award (2015) and has been named in Forbes 30 under 30 in the class of 2017.

Soft Pop is a monographic publication by Yves Scherer that features a selection of works from 2013 to the present. It is organised not in a chronological order but as a free association of images selected by the artist in collaboration with designer and publisher Marius Steiger. Like a harmony based on simultaneously sounded notes, Soft Pop does not try to reflect on it’s title or find certain references in Yves work, but to produce image progressions which are Soft Pop themselves. The book is accompanied by a text booklet with texts (english) by Abaseh Mirvali, Jenny Danielsson and Daniel Lalor.

Soft Pop